Couple of weeks ago I wrote a post about conflict-free gemstones and importance of knowing where the stone you are about to buy comes from.

If you plan to buy diamond jewelry I suggest visiting Ruff & Cut Jewelry for easy and socially responsible diamond jewelry shopping. The newly-launched company combines conflict-free diamonds from Sierra Leone and Canada with recycled gold to create stylishly rustic rings, pendants, bracelets, and earrings. The jewelry collection is what they call ‘socially responsible luxury”.

The company also donates 10% of profits to non-profit organizations in Africa. The prices vary from couple of hundreds to over $ 100 000 a piece.