This year the Selfridges stores in UK came up with innovative idea for chocolate Easter Eggs. The department store offered Easter Eggs decorated with real 18 karat gold leaf and a rare gold coin worth over $1,000.
The Selfidges representative said: "Don't invest in the stock market this Easter, invest in the golden egg instead (…) It really is worth its weight in gold - even after the fantastic chocolate has been eaten."
A Selfridges spokesman said: "According to the financial institution Swiss bank UBS, demand for gold will double this year compared to 2007, as investors see the precious metal as a safe haven during the current volatile economic climate."
Each egg was hand created by Melt's head chocolatier Chika Watanabe and the coin used on the egg is a particularly rare because it is no longer produced by the Royal Mint and is worth £900.