The Brazilian Blowout is the hottest thing in celebrity fashion, and the newest alternative to expensive, permanent hair straightening treatments. If you’re over the frizzed-out look, or just want to enhance the straightness and shine of your hair without breaking out the flat iron twice a day, then this new craze might be worth a second look.

Brazilian Blowouts are different than other similar treatments because, unlike systems that rely on harsh and damaging chemicals, these Blowouts claim to actually improve the condition of your hair. Also unlike the other guys, the effects only remain for approximately 10-12 weeks, so if you tire of the flat style, or don’t want to keep going back to the salon to fix the new frizz on top of your treated tresses, then you can be sure the results will fade in just a few months. Plus, those with already color-damaged hair are in luck--the absorption of the Brazilian Blowout’s solution is supposedly enhanced in people with chemically treated hair.

For those of you with wavy or straight hair, a Blowout will make the hair even more straight and manageable, while giving it a silky sheen that lasts. For those with very curly hair, one treatment won’t completely straighten the hair but it will, “enhance the curl and minimize the frizz,” according to the company’s website. To get the treatment, all you need is a participating salon or spa, and 90 minutes to complete the process. People have seen results for as little as $150, so start saving and you could be on your way to hair heaven.

Before and After Photo courtesy of BrazilianBlowout.com