Jennifer Lopez was announced to be the new face for Spanish fine jewelry designer –Tous. Ads with 41 year old actress are part of the company’s spring campaign.
Company President Salvador Tous said Lopez was a natural choice to lead the Tous Spring 2011 ad campaign, which will be shot with a fun, feminine approach by photographer Ellen Von Unwerth.
“Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values, as we are a family-owned business,” Tous said. Tous said Lopez’s genuine nature and charisma is “a great illustration of our brand.” “We are absolutely delighted to have the iconic Jennifer Lopez be the face of Tous’ spring campaign,” added Rosa Tous, Salvador's wife.
Jennifer is one of the hardest working women in show business. In addition to acting in movies, Lopez is a successful singer (55 million records sold worldwide), TV producer, American Idol judge and entrepreneur.
Tous is a fine jewelry designer founded in 1920. Today they own 400 stores in 45 countries selling jewelry, watches, perfume and accessories.